How is Building a Business Like Training for a Marathon?
No. I am not training for a marathon. But I drove to Oklahoma City this weekend to watch one! My daughter’s best friend was running her first full marathon, and best friend’s Dad was running his first half marathon.
No. This is not a picture of me, my daughter, or anyone that I know, but it was one of many funny signs that spectators brought to cheer on the runners.
This marathon is a tribute to the 1995 Oklahoma City bombing, and there were about 15,000 runners this year. There were also 10 runners running who hadn’t had a chance to finish the Boston Marathon. There were actually many others running in red socks to commemorate Boston.
So, how does this tie in to being a business owner?
You are in it for the long haul.
Starting a business or running a marathon requires dedication and commitment, and that isn’t going to happen overnight. Runners know that they have to train for that first 5K before jumping in and going for a marathon. They set smaller interim goals to start with and work towards that marathon by first preparing for smaller races. Then, they set longer race goals until they work up to a half marathon and then a marathon.
In the business world, you also set larger goals and smaller, interim goals. As you work toward the bigger goals, you are reaching the interim goals. When the going gets tough, reach out and find a friend, a mentor, or hire a coach to get you through. You’ve heard many times how you should never give up, because success may be closer than you think.
You have to work hard, especially when you don’t want to.
Training for a marathon requires hours and hours of running each week. For many, that means rising long before sunrise and getting those runs in before work. For others it may be later in the evening. I’m sure there are many days when you would just rather not lace up those shoes and hit the road, but the self-discipline will kick in and get you out there, easing you toward your goal.
As a business owner, there are many days when you would rather hit the snooze button or take the afternoon off. You may work many evenings, too, when it would be a lot more fun to sit and watch television or read a book. (and not a business book!) By focusing and doing all those little things that add up today, you can look forward to longer benefits in the future after your business is successful and thriving.
The growth comes from the journey, not the destination.
Runners have a saying: “We know 26.2 is the short part because we run.” The 26.2 miles of a marathon are just the culmination of the months of running in the heat, the cold, the dark, the rain, or the sweltering sun.
‘The ascent of Everest was not the work of one day, nor even of those few unforgettable weeks in which we climbed…it is, in fact, a tale of sustained and tenacious endeavor by many, over a long period of time.” ~ Sir John Hunt, scaled Mount Everest in 1953.
Because it is going to take some time to reach some of your business goals, you may as well at least enjoy the journey. It’s a time to learn all you can about everything pertaining to your industry and skills. Each successive step on the way makes you not only stronger, but that much closer to the destination. Think of all the things you’ve learned so far, all the fantastic people you’ve met, all that you’ve accomplished to date. Then realize that you will have so many more wonderful experiences in your business life. The journey is full of riches.
This weekend I stood in awe of the thousands of people who did what I can’t do. They ranged from youngsters to seniors, and from trim to really overweight. But they kept going and crossed the finish line; some at a fast pace and some a slow one. But they finished.
Monday morning I asked myself, “What is keeping me from achieving the hardest thing in my business?” I want to feel that same joy that those people felt when they met their biggest goal!
What is keeping YOU from crossing the finish line?
Amy Kinnaird is a self-proclaimed Social Media Evangelist. Over the past 4 years she has spoken to dozens of groups, and taught hundreds of people how to use Social Media for marketing their businesses. She has over 30 years experience in marketing and software, and helps clients easily understand how to create workable marketing plans that are infused with today’s technologies. Her background includes 15 years as a Systems Engineer and Marketing Representative with IBM locally. Please visit her website at UnCommonsenseMarketing.com.
to learn more and connect with Amy.
Are You Being Selfish? – Tricia Dycka
How often do you feel run down, sick, tired and just too exhausted to lift another finger?
Do you ask yourself – is it time for me yet?
We are taught as children you are last. Everyone else needs to be taken care of first.
I cannot even begin to tell you how many times I have gotten sick because of that philosophy. I always placed myself last. Colds, flu, sinus infections, and the infamous kidney infection that put me on my ass still did not teach me that I should be taken care of first. I was out of work and did not leave the couch for weeks.
My fear was – how could I say NO to anyone?
Would I be left out of the cool circle at work or unloved by family?
The thoughts would go round and round in my brain. As I sit and write this, I want you to know you are the most important person.
Without you, where would everything be?
Choosing to take care of you is very important. It is showing the love and care for you. Also, it allows for you to be front and center in your life and everyone around it.
As I took my first steps into the world of NO, the people closest to me were wounded and outraged. What the hell do you mean no? The first few times I had stomach aches and then as I became more comfortable in my own skin and realizing what was in my best interests, NO became a much easier word.
I understand that if I say yes, it means I will show up 100%. It doesn’t mean that I will not show up or show up and be exhausted or resentful that I am somewhere I truly do not want to be. You know that “YES” – the one forced out by guilt or manipulation.
If you are spending an enormous amount of time on your business, do you find some time for you?
In the beginning, I worked all hours of the day and night until I burned myself out. At that point, I really wasn’t interested in my business anymore because I was the walking zombie. Then I realized – after taking several days off – that I needed more fun and me time. Believe me, it will work wonders for your business, too.
Why? Because you will have recharged your batteries and given yourself some time to think of other things, therefore allowing new ideas to come to you about your business.
New ideas and thoughts create more business and it will center your focus. Prioritize taking care of you first. There is no shame in this action.
How can you help others if you yourself are not balanced mind, body and soul? Spend time alone to care and center yourself daily, to follow your true path. It is your destiny to experience life to the fullest and share your gifts with others.
Tricia Dycka uses her skills as a Reiki Master to work with clients world-wide as an intuitive healer. Her mission is to help others go from stuck to the next step and moving on to a new direction and finally……to freedom.






















