Guest Quarters: Green or What? - December 9, 2009Geez, can it really be so long since I last wrote? Amazing. This one I really had to share. Sometimes I lose sight of just how lucky I am, and it can be the smallest thing that reminds me. Here we live in a country of such abundance, and many of us are so spoiled, that we don’t even realize it. (yes, that includes me) The other day I was at the market. There’s a place near here that sells the best organic chicken. Its SO good that the stuff at the ‘regular’ store kinda grosses me out. The bar has been raised for me on what good chicken is. Kind of similar to how a great brand seeps into your habits until you can’t live without the value you receive from it, right? Well, that’s kind of obvious, but there’s more. This is a high end store, and it does offer some unusual items. On this particular day they were showing some green and white asparagus side by side. I overheard someone say, ‘I didn’t even know there WAS white asparagus’. This was uttered quietly with reverance and awe. And that’s when it hit me. Now, this may not seem big to you, but stay with me for a minute. This woman now knows there really are white asparagus. She has knowledge which alters her awareness. Not only of what the store is capable of providing for her, but a new awareness of her world. 
This can seem like no big deal, right? But think about it. You have the same opportunity. To show a client or prospect something they didn’t know, they didn’t know. Once that light goes on, once your awareness shifts, your world can include something that can be quite valuable. So what do you offer that can shift someone’s perspective? Here I spoke of chicken and asparagus. But every day there are millions of opportunities for us to help our clients shift and include awareness about something you provide.
At the beginning I mentioned how spoiled we are. What I mean is that so much of what we have access to is SO readily available that we don’t discern the specialness of our experience. It’s an interesting time of year to request that we all slow down. Because when we do, we’ll see information that is super valuable, to our lives and to our businesses, yet we often rush right by. Slow down and see what you can learn today to apply to your business tomorrow. And if you’re in the middle of planning for next year, this is an excellent tool to utilize. Listen, observe, and apply. Three steps to greater results. Keep shining! Judy Winslow is an avid entrepreneur who has spent her whole working career partnering with business owners to build authentic brand platforms to showcase their services and products. Her new book, The Guide To Getting It: Branding & Marketing Mastery, written with 8 other nationally known business coaches has recently been released, and her classes, consulting and coaching are available to anyone ready to break free of the expected in order to live their dreams.
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