We’re meeting with Amy Kinnaird this week, founder of UnCommon Sense Marketing. For questions about social media marketing, Amy has many of the answers. Read on for the interview.
1. Amy, your business is called Uncommon Sense Marketing. You always seem to be so grounded. Why did you choose the name Uncommon Sense?
Ha! That’s a perceptive and funny comment about being grounded. I never thought of it that way in relation to my company name. The short answer to your question is that there were already a LOT of businesses with “common sense” in the name, and I was trying to get the point across about thinking outside the box.
2. Your website talks a lot about social media. If you have a Facebook page and you are on Twitter, is that enough to market your business?
The one thing I stress to my clients is that social media is just another marketing tool. It shouldn’t be your only marketing effort. And for some, it may only be a small part. For some, it may be a bigger component of their marketing. For best results you should participate in a couple of different social networks (based on your target client), plus use other online and offline marketing tools. Those may include online advertising, email marketing, videos, blog, article marketing, speaking, and local networking, to name a few.
3. What type of clients do you serve and what kind of services do you offer? Do you have any new services or programs coming up?
The majority of my current clients are local to north Louisiana, but I love helping small businesses everywhere learn how to put the WOW into their online presence! Together we create social media strategies, dig out content sources that make sense, and organize everything into a marketing calendar with a great process defined. Often a new or updated website is needed, or email marketing. My Geek Tweaks service has been popular for those who don’t want a full time website specialist, but just need a few changes and updates made on a one-time or infrequent basis. Those are great services available from UnCommon Sense Marketing.
Many people know me as the “Social Media Evangelist” in the area since I speak to lots of groups and conduct numerous training sessions on topics like my Social Media Boot Camp.
There are some neat things coming up shortly: a live social media chat on my Facebook page, new social media webinars, and offering posting support for those who don’t want to manage Facebook and Twitter on their own.
4. How can people get in touch with you?
I’d love to connect with your readers! Hello to Liz’s readers: I’m on Facebook and you can be the first to hear about my upcoming Live Chat to answer all your social media questions. Connect with me on Twitter, or you can connect with me on LinkedIn. If you like, my website is Uncommon Sense Marketing – get a free copy of my marketing tools report to get started. While you are there, catch the latest blog post or see where I am going to be next. If you would like to email me, firstname.lastname@example.org will get me. Can’t wait to meet you!
Thanks, Liz, for the opportunity to share what’s going on and how I can help de-mystify social media for business owners!